Not many tv commercials qualify as art, in my opinion, but this does. Most car ads tout innovation and technology, but this ad invokes a sense of nostalgia...going backwards. Not faster, but slower. Its purpose is more of a branding effort, so who knows what it'll do for sales, but very well done nonetheless. Definitely targeting the Boomers.
Love the style in which it was filmed: the short, choppy close ups of faces mixed with parts of the cars, the angles, the black and white with occasional red and muted color, the rain, flashbulbs and old Hollywood glamor...the whole thing oozes class. Great song choice too. I can't figure out which agency was behind this and it's driving me insane!
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